Europe’s largest floriculture trade fair, Trade Fair Aalsmeer (TFA), is coming up again. From Tuesday 3 to Thursday 5 November, Royal FloraHolland will open its doors in Aalsmeer for the 26th time to welcome exhibitors and a national and international trade audience from the floriculture sector.

Over 600 exhibitors
Britt Bakhuizen (Event Manager and Project Leader of the TFA): “Once again this year, we have been surprised by the enthusiasm of exhibitors to take part in the fair. We were fully booked even before the closing date at the end of May. Over 600 exhibitors have registered to take part in the Trade Fair Aalsmeer. And so, in 2026, the exhibition floor will once again cover no less than 30,000 m². Once again, a wide range of flowers, plants and value-added products will be on display at the exhibition. For me, this is the sixth time I have been involved in organizing the TFA. This year in the role of Project Manager. I am always surprised to see, when I take a walk around the exhibition floor the evening before the first day of the fair and everything is ready, just how much work exhibitors have put into building and decorating their stands. With such passion”. 

Logistical challenges of the trade fair
Britt explains further: “Together with the entire events team and Royal FloraHolland’s logistics department, we have been working behind the scenes on preparations since the start of this year. Because the Trade Fair Aalsmeer is not taking place in an event venue, but in Royal FloraHolland’s operational auction halls in Aalsmeer, there is a great deal involved in making these halls functional and attractive for such an international trade fair.
There are a huge number of details to sort out (such as coordinating the lighting, every power point, water supply and waste disposal), as well as the layout of our own Royal FloraHolland stand and VIP Lounge. We’ll be fully occupied with this over the summer, as well as with visitor recruitment.  After all, we want to match last year’s figures (over 20,000 visitors, 25% of whom were from abroad) again this year. I’m already looking forward to experiencing those three impressive days at the trade fair in early November once more.”  

Over the coming weeks, we’ll be busy putting together an exciting program. Keep an eye on our events website, www.TradeFairAalsmeer.com for the latest updates.