Information for exhibitors
Exhibitors are given the opportunity to showcase their product ranges and innovations to an international and professional trade audience. The exhibition is renowned as the leading trade fair in the floriculture sector, offering a spacious layout, a wide range of products and a focus on networking and inspiration.
Who is this fair for?
Royal FloraHolland offers its members and suppliers a physical platform where they can establish contacts with existing and new (international) customers. Members and suppliers of Royal FloraHolland can register as exhibitors for the Trade Fair Aalsmeer. In this way, we ensure the quality and reliability of the products on offer.
Members are given priority, and we charge them a lower rate than non-members.
Standard stand construction
✔ Stand space
✔ Black walls with company name displayed on the front
✔ Power point (up to 1 kWh)
✔ Lighting: 1 dual spotlight per 4 m²
✔ Lunch vouchers for stand crew (depending on stand size)
✔ Unlimited tea/coffee from the barista
− Registration fee
*Carpet and furniture can be booked as an optional extra for a fee
Rates for growers
Standard stand €160 per m² (member)
Corner stand €175 per m² (member)
Head stand €210 per m² (member)
Non-member + 40%
Max. 24 m²
Rates for collective growers
Up to 60 m² €160 per m² (member)
From 60 m² €150 per m² (member)
Non-member + 40%
Max. 24m² per grower
Rates for breeders/exporters
€255 per m²
Max. 60m²
Rates for value-added suppliers
€255 per m²
Size: 9m² or 12m²
Own standbuilding
✔ Bare m²
✔ Power point (up to 1 kWh)
✔ Unlimited tea/coffee from the barista
− Registration fee
*Optional extras available at an additional cost: packed lunch, carpet, lighting, furniture.
Growers’ rates
Standard stand €160 per m² (member)
Corner stand €175 per m² (member)
Head stand €210 per m² (member)
Non-member + 40%
Max. 24m²
Rates for collective growers
Up to 60m² €160 per m² (member)
From 60m² €150 per m² (member)
Non-member + 40%
Max. 24m² per grower
Breeder/exporter rates
€245 per m²
Max. 60m²
Value-added supplier rates
€245 per m²
Size: 9m² or 12m²
Other costs
For the standard stand construction package & custom stand construction
Registration fee: €100 (members) / €175 (non-members)
Frequently asked questions
I would like to exhibit at this trade fair. Where can I register?
I would like to exhibit at this trade fair. Where can I register?
What is a collective stand?
What is a collective stand?
A shared stand space (at the group rate) can be requested:
- We offer the option of using the collective rate exclusively to organisations, such as sales organisations or brand organisations, that wish to set up a joint stand space at the Trade Fair Aalsmeer on behalf of a group of growers. For stands of 60m² or more, this rate is more advantageous than the standard rate for individual member growers.
- Sharing a single stand with multiple growers does not qualify as a collective arrangement. In this case, the standard rate for individual member suppliers applies.
- This stand space may only be used to promote the growers and not other services, such as those of third parties or the sales organisation itself.
- Each stand has one (1) stand number bearing the name of the collective organisation. It is, however, possible to list the participating growers under that same stand number on the list of participants.
- If a participant in the stand is not a member but a supplier to Royal FloraHolland, the collective rate plus a 40% surcharge applies to the square metres allocated to that supplier. If a grower is neither a member nor a supplier, participation is not permitted.
- The rate does not apply to traders who sell growers’ products at their own expense and risk. In such cases, the rate for traders/exporters applies.
If it transpires that the collective rate has been wrongly charged on the basis of established facts and/or circumstances at the Trade Fair Aalsmeer, Royal FloraHolland reserves the right to charge a corrected rate and administrative costs.