What are personal data?
What do we use your personal data for?
The law distinguishes between 'normal' and 'sensitive' personal data. Examples of sensitive personal data are information about a person's religion, criminal past or union membership. We only collect 'normal' personal data from you and do not use automated decision-making to serve you.
We store your personal data as long as necessary for the purpose for which we use the data. This may vary from data to data as a result. Sometimes the law prescribes how long we must archive certain personal data. The table below contains our reasons for processing your personal data and how long we can store it.
With whom do we share your personal data?
To ensure that your data are safe, we conclude processing agreements with our partners. This means that they are working in compliance with the GDPR, and we exchange the data safely. We do not exchange data with parties outside the European Union.
Are your data safe?
If something should happen to go wrong, we correct the situation immediately. Personal data can end up where they do not belong, for example through loss or theft. That is a data leak. We resolve that. We register this data leak with the monitoring authority and, if necessary, those parties whose personal data were involved in the data leak.
Can you review and change your personal data?
Do you have any questions about privacy or your data?
What personal data of yours do we process?
We collect data from growers and suppliers that we need to carry out the logistic process that forms part of a concluded agreement. We archive these data for 7 years after the last transaction for the Tax Office. Then we delete the information or anonymise the transactions.
All of our locations are fitted with cameras. They are important for your safety, and for that of our colleagues and products. We delete the camera images after four weeks, unless there is a good reason to retain the images for longer, for example for a police investigation.
At our locations we regularly organise events which you can participate in as a grower, supplier or visitor. For organisational purposes we ask you for your name, e-mail address and telephone number. We use this information to organise the event, keep you informed about the event, and approach you in the future with information, special offers, or events.
Digital newsletter, GROW magazine and the Royal FloraHolland app
Four times a year we publish our company magazine GROW. You can subscribe to it free of charge. To be able to send you the magazine, we save your data.
My Royal FloraHolland is a personal digital environment that you have to log into to access. Only you can view those pages. With the Royal FloraHolland app you always have personalised news and your information within easy reach. For several sections you have to log in because access to the information is restricted to you. To be able to use this app, you grant consent by agreeing to the privacy statement.
Website and cookies
Cookies make it possible to recognise your web browser. We use three different types of cookies:
- Functional cookies are needed for the operation of the website. We use them, for example, to offer you the possibility to remain logged in to My Royal FloraHolland;
- Analytical cookies examine how a website is used, e.g. which pages are commonly opened, so we can improve the website experience. We use Google Analytics for this purpose and mask your IP-address;
- Tracking cookies (also called marketing cookies) document the surfing behaviour of our visitors to match advertisements they will be shown to their search behaviour.