Visitors

Trade Fair Aalsmeer attracted the same number of visitors as in 2023, with a 5% increase in international trade visitors. Most visitors came from the Netherlands, Italy, Germany, the UK, Belgium and Poland.

622 exhibitors

On 25,000m2 of space specially cleared for the fair at our hub, the 622 exhibitors offered a diverse range of products. Besides the 80% growers of flowers and plants, there were also breeders, exporters and hardware and value-added suppliers.

Various award ceremonies

There were several anniversaries and award ceremonies during the Trade Fair Aalsmeer, including celebrations of anniversaries such as Decorum's 25th anniversary and Kolster's 80th anniversary. Several awards were presented, including The Glass Tulip Award, Dutch Flower Group Award and Greenovation Award.

Glass Tulip Award

The Glass Tulip Award, which rewards the best market introduction in five categories, was presented to growers who have worked for years on innovative products. There were no less than two awards per category; The jury award and a public award! There was a lot of voting for the audience awards, as many as 3,460 times! Read more about all the finalists and the winning novelties per category.

Greenovation Award

The Greenovation Award emphasises sustainable production and products. The jury praised the Silphie plant, also known as The Sun Crown, for its contribution to soil improvement and biodiversity. Decowraps Europe's paper packaging, made from Silphie fibre, reduces the need for trees and contributes to a circular floriculture sector. Watch videos of all finalists as well as the winner on the website.

IFTF

Royal FloraHolland was also present at the concurrent International Floriculture Trade Fair (IFTF), aimed at an international audience with some 150 growers as exhibitors. Here, too, the aim was to connect growers and buyers.

Want to reminisce about Trade Fair 2024? Check out the videos and photos. We look forward to the next edition in 2025 and hope to welcome you again!