08:00-09:00 – Kick-off at the RFH stand 11.16 for exhibitors with coffee/tea, biscuits and sandwiches

Before the start of the first day of the trade fair, we will organise the traditional short kick-off at the Royal FloraHolland stand for all exhibitors.

12:30-13:00 – Festive opening of the 25th edition of Trade Fair Aalsmeer at Royal FloraHolland, stand 11.16

During this festive opening, we will start with a special act. We will then raise a glass to toast our 25 years of collaboration in the floriculture sector. The Royal FloraHolland CEO a.i. David van Mechelen and the Deputy Mayor, Sven Spaargaren, will be present and will give a short speech. We warmly welcome everyone to the opening!

3:00-4:00 p.m. – Sustainability Award ceremony in the Royal FloraHolland VIP Lounge, stand 12.1

Royal FloraHolland recognises, rewards and encourages growers who contribute to a future-proof floriculture sector with vision and decisiveness by presenting the Sustainability Award. It is the annual platform where members of our cooperative are challenged and inspired to share their sustainable innovations. Five nominees have been assessed by a broad professional jury.

More information: Sustainability Award

8:00-9:00 a.m. – Ladies Breakfast, Plants & Flowers Foundation Holland, stand 11.13

A networking breakfast for all women in the floriculture industry, full of inspiration and enjoyable encounters.

More information: Ladies Breakfast - Business site

3:00-4:00 p.m. – Presentation of the Dutch Flower Awards at Dutch Flower Group, stand 2.5

Dutch Flower Group (DFG) celebrates its collaboration with its growers and suppliers by presenting the Dutch Flower Awards. A festive moment in which DFG expresses its appreciation and demonstrates the importance of sustainable collaborations in the chain. The nominees have been put forward by DFG companies for their contribution to “IMPACT – Building sustainable impact together”, the theme for 2025.

More information: Nominees for the Dutch Flower Awards 2025 announced - Dutch Flower Group

5:00-8:00 p.m. – Trade Fair Café, large catering square, street 1

A festive moment at the end of the second day of the trade fair, especially for exhibitors, with snacks and drinks.

3:00–5:00 p.m. – OK Plant 35th anniversary drinks reception, stand 17.10

OK Plant is celebrating its 35th anniversary with a drinks reception. Everyone is welcome to raise a glass to this milestone of craftsmanship, growth and collaboration in the floriculture sector.