This year Kolster BV reflects on all the successes and changes that the past decades have brought. Whereas in 1944, 80 years ago, the sale and delivery of shrubs still took place by bakfiets and chimney, now our new species and cultivars literally go around the world in the blink of an eye. Over the years, the family business grew into a successful commercial nursery.

Innovation as a driving force
Peter has a passion for plants and with his keen eye for innovation, he anticipated the rise of mixed bouquets back in 1968 and focused on breeding cut shrubs. A golden move, as Kolster became a world player in this field.

The Magical line
Peter's sons, Robert-Jan and Martin, together with Arno Nolet and Wouter den Hollander, put Kolster further on the map. In 1998, Kolster BV introduced (cut) shrubs and plants under the brand name Magical. Magical has not only the well-known Hydrangea, but also a wide range of cut flowers and garden products.

Celebrate!
By 2024, Kolster BV will have hundreds of licensed varieties, a 10-hectare nursery, a global network and exports to 90 countries. The team of 25 employees has already regularly celebrated this special anniversary. During the Trade Fair Aalsmeer, they invite relations and visitors to celebrate the anniversary and look back on the past 80 years. To make it extra festive, a small gift will be waiting for relations. Robert-Jan, Peter, Marcel and Wouter will be happy to receive and talk to you at stand 8.22.

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Kolster celebrates 80 years!