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After a year with no live events at all we’re working hard to present you with a top edition of the Trade Fair Aalsmeer, which will be held from 3 to 5 November 2021. The trade fair features over 600 stands this year showing the latest trends in flowers and plants. The expectation is that thousands of visitors will attend the event. Let it be clear that everyone is looking forward to a physical fair!

The Trade Fair Aalsmeer is a reflection of all the important developments in the floriculture industry. Exhibitors and visitors from all over the world have been highlighting the international character of the floriculture industry for years. The Trade Fair Aalsmeer offers great opportunities to make new contacts, catch up on the latest news and conduct business.

Royal FloraHolland House

The Royal FloraHolland House will be the central point of the fair in hall 2. Here is where we will present the Greenovation Award at the end of the first fair day. During all three days of the fair you will be shown presentations of all the sustainable innovations that have been nominated for the Greenovation Award. Furthermore, the Royal FloraHolland House will be the central stage for trends and novelties. This year the florists Henck and Yan, finalists of the Netflix programme 'The Big Flower Fight', will be present to demonstrate their work.


Floriday, the digital platform for floriculture, is developing quickly and is increasingly expanded on the basis of user input. In the Royal FloraHolland House you can be informed on the various developments within Floriday, but also on Nationwide Auctioning, international developments, the new Strategic Market Insight service and sustainability. There will be plenty of opportunity to provide feedback. What do you feel is still missing within Floriday? What could be done differently where Nationwide Auctioning is concerned? Maybe you would like to actively participate in one of the teams within the programmes?

We look forward to seeing you at the Trade Fair Aalsmeer on 3, 4 and 5 November 2021.