Royal Flora Holland Floradome

Secret Garden: new Trade Fair side event

Published: October 31, 2022
With Secret Garden, the Royal FloraHolland Trade Fair Aalsmeer 2022 has added a new side event: an engaging concept based on the past Flower Bazar 3.0, dedicated to inspire and inform. Secret Garden will take place at Floradome, Royal FloraHolland's office building. Naturally, Secret Garden will be shrouded in a breathtaking Christmas atmosphere with a sparkling wow factor.

Meeting place with a focus on networking

With Secret Garden, Royal FloraHolland will primarily be a unique meeting place for the entire chain during the exhibition days. From technology to breeding and from growers to traders, it will give visitors the opportunity to interact with other visitors, including interesting conversation partners that would otherwise be difficult or impossible to reach. The focus on networking, short lines and positive atmosphere will create plenty of opportunities for making new contacts and strengthening existing ties. All under the motto of togetherness, connection, inspiration, wonder and activation.

Networking dinners, lunches and drinks

There will be plenty of opportunities to participate in networking activities during Secret Garden. If you’d like to find out more, please contact the organisation of Secret Garden.

Ultimate trade fair experience

As for stand design, Secret Garden won’t have traditional stands but beautiful product presentations by participants in a lush garden setting. An inspirational display of flowers, plants and decoration all within a single setting, complete with a rose bar and Secret rooms for business conversations. Secret Garden will thus also offer the national and international floriculture industry endless new design opportunities to put together product ranges that will surprise customers all year round.


It goes without saying that the chain is only too happy to embrace a side event of this calibre. So, it’s no wonder that a beautiful location like Floradome, in the office building of Royal FloraHolland, was chosen. Entry to Secret Garden is free during the fair days, on presentation of your Trade Fair registration. 2Dezign is the organiser of this unique side event. If you still wish to register as a Secret Garden exhibitor, please contact Pascal Koeleman at or via WhatsApp on 0031624229238.

More information will follow in the coming weeks running up to the exhibition days via news releases, social media and the digital interactive exhibition edition of Secret Garden Magazine.