Trade Fair Aalsmeer | Successful Trade Fair Aalsmeer 2023…

Successful Trade Fair Aalsmeer 2023 well-attended

Published: November 10, 2023
We can look back on a very successful edition of Trade Fair Aalsmeer on 7, 8 and 9 November. For three days, the Royal FloraHolland grounds were the epicentre of the floriculture sector, attracting no less than 21,000 visitors from all over the world.

For the first time this year, the event took place a day earlier, on Tuesday, Wednesday and Thursday. The aim of this was to spread the crowds better and it worked out well. Visitor numbers were more evenly distributed than in previous years.

The fair was visited by importers, exporters, growers and breeders, but florists and decision-makers from large supermarkets, garden centres and builder's merchants also found their way to Aalsmeer. They could visit the more than 600 exhibitors, who presented their (new) assortment with beautiful flower and plant shows. Several concepts and value-added products for the floriculture sector could also be found on the floor. The fair was the time to maintain relationships, make new contacts and, of course, do business.

Novelties in the spotlight and attention for sustainable innovations
Special attention was paid to novelties. With the Glazen Tulp Award, Royal FloraHolland wants to stimulate innovation and renewal in the floriculture sector. The winners of the most innovative products in five categories - Cut Flowers, Houseplants Green, Houseplants Flowering, Garden Plants and Concepts - were announced. See who the lucky winners were.

In addition, Royal FloraHolland CEO Steven van Schilfgaarde presented the Greenovation Award to the best sustainable innovation of the year. This time, a consortium of four companies - Levoplant, Ter Laak, Opti-flor and Solvent Engineering - won the prestigious award with their Potweb. This is an environmentally friendly way to prevent potworm in Phalaenopsis orchids. Read more about this unique invention.

The Trade Fair Theatre hosted several interesting knowledge sessions, including 'Digitally secure together', 'The future of the international floriculture sector' by Rabobank and 'Artificial intelligence in the floriculture sector' by Wageningen University & Research.

Caroline van der Plas christens rose 'Sweet Caroline'
Last but not least, Caroline van der Plas of BBB was also present at Trade Fair Aalsmeer. During a festive moment on Wednesday afternoon, she christened Brockhoff Rozen and Bernhard Premium's new large-flowered rose 'Sweet Caroline'. Royal FloraHolland lobbyists accompanied the BBB delegation at the fair, and CEO Steven van Schilfgaarde spoke at length to Caroline about the challenges in the sector, solutions and consistency in policy.

Thank you very much and see you next year!
We would like to sincerely thank all exhibitors, participants, visitors and staff for all their efforts to make the fair a success. We look forward to seeing everyone back in November 2024 for another great, new edition of Trade Fair Aalsmeer.

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