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The Trade Fair Aalsmeer, which took place from 3 to 5 November, was a success. For three days, the auction grounds of Royal FloraHolland Aalsmeer were the epicentre of the floriculture sector. The fair attracted 15,000 visitors from more than 50 different countries.

One third of the visitors were of international origin. The fair was visited by decision-makers from importers, exporters, transporters, supermarkets, garden centres, construction markets and florists. Breeders, growers, media and added value companies also visited the fair.

During the Trade Fair Aalsmeer, as in every edition, various innovations and novelties were presented. On Wednesday afternoon, the winner of the Greenovation Award was announced. This prize for the best sustainable concept or product went to Bernhard plantenkwekerij for their Elegant Phalaenopsis line (butterfly orchid).

Novelties at Trade Fair Aalsmeer

The novelty presentation in the Royal FloraHolland House was also well visited. The 80 novelties presented were well appreciated and competed for the Glazen Tulp Award. The winner of this prize for most innovative product in the categories cut flowers, garden/terrace plants, green houseplants and flowering houseplants and concepts will be announced on 9 December.

At the heart of the fair, Royal FloraHolland presented its various services and activities. Topics such as Floriday, Landelijk Veilen, sustainability and service were discussed extensively. During the fair, visitors could also meet and receive an eye-catching bouquet from Henck or Yan, the creative florists from the Netflix series The Big Flower Fight.

Trade Fairs in 2022

Please keep an eye on our announcements regarding the trade fairs we will be organising next year. Registration for the Trade Fair Naaldwijk (9 and 10 March 2022) will start soon. The date for Trade Fair Aalsmeer 2022 is 9 to 11 November 2022. For more information about the Trade Fair Aalsmeer, please contact team Trade Fairs & Events: events@royalfloraholland.com.

Watch an impression of Trade Fair Aalsmeer