In June 2024, the growers' promotional collective “365 Days of Flowers” won the DIA award in the Data category with their platform. An initiative of BTTR and Royal FloraHolland. The Dutch Interactive Awards (DIA) are the awards for the very best interactive work by Dutch creators. Many of these growers are also present at the Trade Fair Aalsmeer with a stand. The collective 365 dagen bloemen is present at the Trade Fair in stand 11.6. And besides the collective, several other growers from the collective will also be present in their own stands.

What is 365 days flowers?

The platform helps growers and their products to be more visible in the market. The integrated solution combines various data sources and enables growers to gain valuable insights from the data so they can address the individual needs of florists around the world.

Over 1,800 growers from 15 different countries make this platform possible. The more than 150 different flowers, are promoted throughout the year based on Royal FloraHolland's availability data. The objective of the ‘365 days of flowers’ campaign is to jointly develop sales opportunities for florists.

Recognition for cooperation and use of data

The jury of the The Dutch Interactive Awards saw an interesting combination of sources to bring supply and demand together. The unique mix of strategy, research, design and technology meant that this project deservedly won a golden DIA.

BTTR, an innovation agency with a focus on developing digital solutions, developed the platform together with Royal FloraHolland. ‘Together with BTTR and the growers, we have created a great initiative to promote the floriculture products we are all so proud of,’ says Royal FloraHolland project leader Jacco van der Hoeven.

Visitors can come to stand 11.6 to admire the DIA award and talk to the growers of 365 Days of Flowers.

Also take a look the 365 Days Flowers Initiative website.

Language

Award winning growers of ‘365 Days Flowers platform’ also at TFA