Frank Helmus Paardekooper

Eco Flowerbox nominated for the Greenovation Award 2023

Published: October 6, 2023

The Eco Flowerbox/FECT is a sustainable solution for packing flowers and plants. The box is specially designed for transport on Danish trolleys, but can also be used on other load carriers. The material consists of 100% recycled plastic and is fully circular.

The Eco Flowerbox was designed by Circular Plastics, partner of the Paardekooper Group. The box has a load capacity of 25 kg per box and is collapsible; this means its volume can be reduced by 80% to 45 mm. The base and lid have an individual QR/barcode and are suitable for automated logistics processes.


The box has an average lifespan of seven years and, as the material is 100% recyclable, the cycle is closed. This makes the box fully circular. It also makes the Eco Flowerbox a much more sustainable solution than using single-use cardboard boxes, for example.


Vote for the Eco Flowerbox/FECT

The Eco Flowerbox/FECT has been nominated for the 2023 Greenovation Award. Do you think the Eco Flowerbox is the best sustainable innovation of the year? Then cast your vote now.


Greenovation Award

Sustainable products are becoming the norm: international consumers expect sustainability and growers and traders are increasingly aware of its importance. Royal FloraHolland encourages innovation and sustainability in the chain and has therefore created the Greenovation Award. In doing so, Royal FloraHolland provides an additional stage for sustainable developments.