What is the Greenovation Award?
Sustainable production and sustainable products are increasingly the norm: the international consumer expects sustainability. Producers and traders are aware of its importance. Royal FloraHolland stimulates sustainable developments in the chain and has therefore created the Greenovation Award in 2018. In this way, Royal FloraHolland provides an extra platform for sustainable developments.
Award ceremony
On 5 November during the Trade Fair Aalsmeer, the winners were announced. Judging was determined by 50% public votes and 50% by the professional jury:
1st prize: Decowraps Europe BV with Silphie paper packaging
2nd prize: Pinc Plants - Growing without chemicals
3rd prize: De Wit Bloembollen BV - Reusable Flower Eco Sheet
What is your advantage as a winner?
- 12 m2 stand space at the Trade Fair Aalsmeer 2025 incl. preferred location
- Prominent mention in Royal FloraHolland's press release about the Greenovation Award 2024
- Presentation of innovation during the Day of the Cooperative 2024
- One year's title: winner of the Greenovation Award 2024 (incl. digital banner)
- Presentation of innovation at IPM Essen 2025 in the Royal FloraHolland stand
- National and international exposure from Royal FloraHolland
- Image and video material to be used as personal branding
- For all nominees: Exposure via Royal FloraHolland's website and communication channels
Winner 2023- Potweb
Erwin van Vliet Levoplant: "Winning this award is a real boost. It's important that we join forces. This collaboration is a great example of that." Potworm is a major problem in Phalaenopsis cultivation and the entire chain. A consortium of Levoplant, Ter Laak, Opti-flor and Solvent Engineering has therefore developed Potweb: the solution for environmentally friendly control of potworm in the cultivation of Phalaenopsis orchids.
Winner 2022 - Hazeu Orchids
Chiel Hazeu, "We have received a lot of publicity and positive feedback from the market". The hexagonal hexagonal pot allows 20% more orchids on the same surface area, with energy and space savings down the line as well.
Winner 2021 - Bernhard Plant Nursery
'Being a winner makes it easier to get your foot in the door with innovative suppliers,' says Bram Bernhard. The Elegant Phalaenopsis line is a completely sustainably grown butterfly orchid. One of the first growers to use geothermal heat to heat its greenhouses.
The Greenovation Award process
- You are active in floriculture as a grower, buyer or exhibitor at the Trade Fair Aalsmeer
- The award is for national and international companies.
- You can apply for the Greenovation Award 2024 until Saturday 31 August 2024.
- Your entry is short and powerful with one or more photos of your product via the entry form. This is the only input for the jury, so make sure it is reasoned and complete.
- The professional jury will announce the nominees in mid-September.
- From 7 to 31 October, the public can vote for the nominees. These votes will count for 50% in the final results.
- The presentation by the professional jury will take place on 5 November during the Trade Fair Aalsmeer.
Need help applying or have a question? Don't hesitate to contact events@royalfloraholland.com.
