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Greenovation Award 2021

The Greenovation Award 2021 is for the best sustainable product or concept introduction in the floriculture industry of the year. An international platform awaits for the nominees and winner.

Greenovation Award ceremony 2021

Bernhard Plantenkwekerij wins the 2021 Greenovation Award

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CEO Steven van Schilfgaarde and winner Bram Bernhard.

Bernhard Plantenkwekerij is the proud winner of the Greenovation Award for 2021. Their Elegant Phalaenopsis line (butterfly orchid) was considered by the public and the jury as the best sustainable product or concept introduction within the floriculture industry. Bram Bernhard, owner of Bernhard Plantenkwekerij, received the award from Steven van Schilfgaarde, CEO of Royal FloraHolland, during the Trade Fair Aalsmeer.

To much applause from the audience, Bram made his way to the front to receive the award. "This is our direction for the next fifteen years and we have accelerated things somewhat by winning this award. We are located in the Flevopolder, which fortunately means we have the possibilities and opportunities to combine solar panels and geothermal energy. The fact that we are winning this award is obviously a great boost. I hadn't really expected it. You certainly take part, but you don't really expect anything to come of it. The other nominees also had extremely interesting innovations. We are going to continue on this path, but we will first make time for a little celebration!"

The Phalaenopsis Elegant line is grown entirely sustainably in greenhouses heated with geothermal energy. This geothermal heat is produced using 45,000 floating solar panels in a water basin, with the energy generated by the solar panels used to power the geothermal heat pumps. This combination of solar panels and geothermal energy is unique in the Netherlands. According to the jury, this concept makes an enormous contribution to the floriculture industry's biggest sustainability challenge: becoming climate-neutral.

Numbers 2 and 3

In second place, was Ammerlaan The Green Innovator with their geothermal heat project which makes their nursery CO2 neutral, and, in third place, was Florius Flowers with their Paper Sleeve concept, a 100% recyclable flower sleeve made of 20% flower stem fibres from their own waste stream.

The professional jury and the public both had a 50% share in the overall assessment. This year's professional jury included: Quincy von Bannisseht, Strategic Manager at Glastuinbouw Nederland, Anne-Lotte Boudeling, CSR Officer at FM Group and Maarten Bánki, Manager of Sustainable Development & Quality at Royal FloraHolland.

Inspiration for the sustainability of the floriculture industry

Van Schilfgaarde says: "This year, we received more than 20 entries, all of them wonderful initiatives to make our industry more sustainable. I am extremely proud of that. It shows that the floriculture industry is in full swing when it comes to sustainability. With initiatives like this, we can inspire each other and show everyone that we are committed to growing flowers and plants with respect for people and the environment."

Why this award?

Sustainable production and products are becoming the norm: international consumers increasingly expect a sustainable product. Producers and traders are aware of the importance of this. Royal FloraHolland is stimulating sustainable developments in the chain, which is why it will be presenting the 'Greenovation Award' during the Trade Fair Aalsmeer.


Royal FloraHolland is working on a future-proof floriculture industry in which flowers and plants are grown and traded with respect for mankind and the environment. Making the sector more sustainable is essential if it is to remain successful in the future. With this award, we wish to draw attention to all the wonderful product and concept innovations that exist in terms of sustainability. In order to work on making the international floriculture industry more sustainable, growers, the trade, Royal FloraHolland, industry organisations, certification bodies and NGOs have all united under the umbrella of the Floriculture Sustainability Initiative (FSI). These parties have the joint ambition that, by 2025, at least 90% of the flowers and plants purchased and traded by FSI members will be sustainable. The Trade Fair is a unique showcase of and for the cooperative and its exhibitors. Exhibitors and growers who are at the forefront of sustainable innovation will receive a great deal of attention from the international trade profession at the Trade Fair Aalsmeer as a result of being nominated for the Greenovation Award.

These are the nominees for the Greenovation Award 2021!

After much deliberation, the jury chose ten nominees from all the applications. In the video they introduce themselves and show their sustainable product or concept.

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Product: SV.Box

The SV.Box replaces the plastic tray and plastic sleeve and protects during logistics.

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Royal Lemkes

Concept: Footprint Friday

Monthly meetings with growers, horticultural experts and colleagues to inspire each other and delve into topics that help reduce environmental impact.

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Bernhard Plantenkwekerij BV

Product: Elegant Phalaenopsis

This line is produced sustainably through the use of floating solar panels on the water basin and geothermal energy.

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Chrysal International B.V.

Product: Chrysal Arrive Alive® Eco

This flower packaging preserves the condition of cut flowers during transport.

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Product: Hortinno Azajoy

Flowering pot plant for indoors that can also be planted outdoors afterwards: stays green during the winter.

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Koen Pack

Product: Carta pot made of paper pulp

Biodegradable paper pulp jars in five colours and two pot sizes.

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Product: Anthurium Clarinervium Aqua Roots

A long-life anthurium, grown cleanly with the residual heat from Rotterdam.

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Florius Flowers B.V.

Product: Florius Flowers Paper Sleeve

100% recyclable paper sleeves (even the sticker!). Made of fiber, resistant to water, fungus and transport.

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Product: My Beautiful Hydrangea

A circular product: plant this houseplant after a few months in the garden to have a beautiful outdoor plant the next spring.

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Ammerlaan The Green Innovator

Product: geothermal heat

This geothermal heat project heats the Ammerlaan greenhouse, those of fellow horticulturists, homes, a school and a sports centre.