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Greenovation Award 2022

The award for sustainable product and concept innovations in floriculture.

Hazeu Orchids wins Greenovation Award 2022

With its orchid cultivation in hexagonal pots, Hazeu Orchids is the winner of the 2022 Greenovation Award. Owners of the family business from Pijnacker, Chiel and Sjors Hazeu, were presented with the sustainable award on the first day of Trade Fair Aalsmeer. Royal FloraHolland CEO Steven van Schilfgaarde was the first to congratulate the brothers.

The public and jury found the hexagonal pot in which Hazeu grows their orchids to be the best sustainable product or concept introduction within the floriculture sector. The hexagonal nursery pot enables 20% more plants on the same surface area and 20% more plants in transit, meaning a 20% reduction in energy consumption and a demonstrable 15% lower CO2 footprint. Or, rather: "Using it allows us to produce 20% more with the same energy consumption," says Chiel Hazeu.

The brothers did not really expect the win. "A 1-in-9 chance. But fortunately, more people are seeing that such a simple intervention on an existing product, can have a big impact."

People follow a good example
Steven van Schilgaarde "Improving sustainability and, in particular, making the transition to non-fossil energy sources are crucial for the future of floriculture. The sector has already made a good start, but the current energy crisis is proof of the urgency to take action. Energy transition is also a business imperative for a lot of companies right now. Improving sustainability and savings often go hand in hand. That is why I am pleased we are presenting the Greenovation Award for the sixth year in a row. After all, people follow a good example. All entries are a source of inspiration. This is characteristic of our sector. The nine Greenovation Award nominees show that floriculture isn’t resting on its laurels. These companies aren’t simply waiting around: they are taking the lead in becoming more sustainable. We can’t have enough of these kinds of companies and innovations in the years to come."

Jury's opinion
Both the professional jury and the public decided the winner this year, with each having a 50% share in the overall assessment. From the jury report: "A great example of practically applicable, tangible innovation and sustainability. The nursery pot has practical application for other growers. In doing so, Hazeu Orchids is doing the sector a service. Perhaps this pot will become the new standard in the sector."
The professional jury this year included Quincy von Bannisseht (Glastuinbouw Nederland), Anne-Lotte Boudeling, (FM Group) and Maarten Bánki (Royal FloraHolland).

Numbers 2 and 3
There was also a great diversity of innovations this year. A returns system for flower buckets, innovation of the old-fashioned climbing pole against which climbing plants grow, a post-harvest treatment to keep flowers fresher for longer during sea transport... There really were some very interesting ideas among them. Finishing second was Tesselaar Alstroemeria with Alstroemeria Mistral, a CO2-neutral flower. People with poor job prospects work in their greenhouse. Third prize went to Floral Trade Group with Refleur. This concept was designed to offer clients a commercially viable sustainable proposition. Refleur is meant to create more awareness for sustainability among customers and growers.

These were the nominees for the Greenovation Award 2022!

After much deliberation, the jury chose nine nominees from all the applications. In the video they introduce themselves and show their sustainable product or concept.

CEO STEVEN VAN SCHILFGAARDE EXPLAINS JURY VERDICT.
THE WINNERS! HAZEU ORCHIDS.
ALL THE WINNERS TOGETHER.
A KISS FOR NUMBER 2: TESSELAAR ALSTROEMERIA.
FLORAL TRADE GROUP CAME THIRD.
THE ISRAELI NOMINEES, SAIDI RONEN.
STEVEN VAN SCHILGAARDE MAAKT DE WINNAAR BEKEND.
MARIANNE VAN KEEP (CHIEF SUSTAINABILITY OFFICER AT VERSTEGEN SPICES & SAUCES AND MVO MANAGER OF THE YEAR 2020/2021) EXPLAINS THE IMPORTANCE OF SUSTAINABILITY.

What is the Greenovation Award?

The Greenovation Award is the award for sustainable product and concept innovations in floriculture. Every year, this award is presented during the Trade Fair Aalsmeer in front of more than 17,000 visitors.

Sustainable production and sustainable products are increasingly the norm: the international consumer expects sustainability. Producers and traders are aware of its importance. Royal FloraHolland stimulates sustainable developments in the chain and has therefore created the Greenovation Award in 2018. In this way, Royal FloraHolland provides an extra platform for sustainable developments.