Trade Fair Aalsmeer | What does the future of international…
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What does the future of international floriculture look like?

Published: October 26, 2023
The floriculture sector is pre-eminently an internationally oriented chain, which has grown and changed in the last five years. But what are the expectations for the future? During Trade Fair Aalsmeer, Rabobank shares its outlook in the session 'Developments in international floriculture'.

Over the past five years, supply from various countries caused major shifts in the international trade of flowers, cut greens and plants. But clearly less has changed in international trade flows. What are the expectations in this area?

In addition, online purchases are becoming increasingly important in the sector. Regular market research in four European countries shows that the market share of online sales is growing significantly. What are the prospects for this sales channel at European level?

Come to Trade Fair Aalsmeer for free and attend the session
Find out during the session 'Developments in the international floriculture sector', presented by Rabobank. The session is a programme component of Trade Fair Aalsmeer and will take place in the Trade Fair Theatre on Thursday 9 November at 13.00. Register for the Trade Fair Aalsmeer to attend the session!